Draft Evaluation Question 3

What kind of media institution might distribute your media product and why?

I believe the best media institution to distribute my magazine would be Townsquare Media. This is because they already distribute XXL Magazine which is heavily renowned. I think that my magazine would be perfect for Townsquare media because my magazine is stylistic and doesn’t look like anything on the market. XXL was like this when it was released in 1997 with the first issue featuring Jay-Z and Master P. XXL Magazine looked different from anything that was released at that time which made the magazine stand out to a new audience who were captivated by the magazine. I think it would be a good opportunity for Townsquare to distribute my magazine because they will be keeping the same genre of magazine which they already have, but my magazine will reach out to a more sophisticated audience for all genders.

My magazine would be distributed the original way, eg, on magazine stands, in shops, newsagents or postage options for people who are subscribed to the magazine. A good way to publicise my magazine would be on apps as adds. This is because people are so reliable on technology that they are always using it no matter what. Because my target audience is between the ages of 18 – 35, I believe that is a perfect age where people are always using technology at work or just on their phones during their social life and would be familiar with technology to access the magazine with ease.

I would price my magazine at £6.99 because my magazine is a monthly issue and it is a hip – hop magazine which isn’t on the market as much as other genres like Pop and fashion. I think Townsquare media would be a suitable publishing house for my magazine because they already publish a high quality hip – hop magazine which is similar to mine.  This would also reflect very well on my magazine if it were to be distributed by Townsquare media because they are a credible institution and regular users would read my magazine as much as they do to XXL’s audience.   

To conclude, I believe that Townsquare media will benefit from distributing my magazine because they are keeping in line with the same convention as their other magazone they distribute. I also believe they will benefit from having a new, original design mixed in with a common and fun design that will captivate mine and their audience.